Our Mission is to give teens the tools to make social media a place they own, not a place that owns them.

Forreal Social is a social media education platform that helps teens and young athletes build intentional digital presences rooted in purpose, mental wellbeing, and long-term opportunity. Whether they're athletes, performers, creators, or future leaders, Forreal Social offers workshops, one-on-one brand coaching, content strategy, and NIL awareness programs to help young people develop an authentic online identity and the confidence to sustain it.

Co-founded by Alana Pura and Frankie Thieriot Stutes, Forreal Social draws on 30+ years of combined experience in professional sports marketing, digital strategy, and brand development.

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Alana Pura

Co-Founder

Alana brings more than 15 years of experience helping founders, Fortune 500 CEOs, athletes, and celebrities craft powerful digital brands. Her client roster includes the Chicago White Sox, Trek Factory Racing team, the LPGA, BNP Paribas Open, and other professional athletes and top talent. With deep roots in the sports world, Alana has worked extensively with athletes, sports teams, and major sporting events—merging strategy, storytelling, and stunts, to build brands that resonate.

Smiling woman in a wide-brimmed hat and colorful sweater sitting on a wooden desk in a cozy, decorated room.

Frankie Thieriot Stutes

Co-Founder

With a decorated resume that includes work with NBC, Nike, the founding team behind 24 Hour Fitness and hall of fame athletes in a multitude of sports, Frankie has extensive industry experience in marketing, public relations, brand development and social media. Having represented Team USA on the international stage as an equestrian athlete herself, Frankie pairs her experience with a passion for helping the next generation achieve their dreams as a trusted advisor, consultant and mentor.

Interested in working with us?

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We take on a limited number of athletes each month to keep our work personal and high-impact.