Our Mission is to give teens the tools to make social media a place they own, not a place that owns them.

After a combined 30+ years in the space we have seen social media from every angle. We’ve worked with some of the world’s top athletes and brands, and we’ve seen the upside: it can be a powerful platform to share your story, open doors, and create real opportunity.

But we’ve also seen the downside. The pressure to perform. The endless comparison. The mental health toll. Especially for teens, and that’s why we’re here.

Alana Pura

Co-Founder

Alana brings more than 15 years of experience helping founders, Fortune 500 CEOs, athletes, and celebrities craft powerful digital brands. Her client roster includes the Chicago White Sox, Trek Factory Racing team, the LPGA, BNP Paribas Open, and other professional athletes and top talent. With deep roots in the sports world, Alana has worked extensively with athletes, sports teams, and major sporting events—merging strategy, storytelling, and stunts, to build brands that resonate.

Frankie Thieriot Stutes

Co-Founder

With a decorated resume that includes work with NBC, Nike, the founding team behind 24 Hour Fitness and hall of fame athletes in a multitude of sports, Frankie has extensive industry experience in marketing, public relations, brand development and social media. Having represented Team USA on the international stage as an equestrian athlete herself, Frankie pairs her experience with a passion for helping the next generation achieve their dreams as a trusted advisor, consultant and mentor.

Interested in working with us?

Share a few details below and we’ll be in touch shortly.

We take on a limited number of athletes each month to keep our work personal and high-impact.